Privacy Policy

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on the Site with the updated "Last updated" date, and we will take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected personal information about you from various sources over the past 12 months. The information we collect and use depends on how you interact with us.

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide the Services, comply with legal obligations, enforce terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect about you depend on how you interact with our Site and use our Services. "Personal information" refers to information that identifies, relates to, describes, or can be associated with you. The sections below describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information you provide directly to us through our Services may include:

  • Basic contact details: Your name, address, phone number, and email.

  • Order information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information: Your username, password, and security questions.

  • Shopping information: Items you view, add to your cart, or place on your wishlist.

  • Customer support information: Details you include in communications with us, such as messages sent through the Services.

Certain features of the Services may require you to provide specific information. Choosing not to provide this information may prevent you from using or accessing these features.

Information We Collect through Cookies

We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include:

  • How you access and use our Site and your account.

  • Device and browser information.

  • Information about your network connection and IP address.

  • Other details about your interactions with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.

  • Payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payments, fulfill orders, and provide requested products or services.

When you visit our Site, open or click on emails we send, or interact with our Services or advertisements, we and third parties we work with may automatically collect certain information using online tracking technologies like pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information obtained from third parties will be treated according to this Privacy Policy. We are not responsible for the accuracy of information provided by third parties or their policies and practices. For more details, see the section on Third-Party Websites and Links.

How We Use Your Personal Information

  • Providing Products and Services: To deliver our Services, process payments, fulfill orders, send notifications related to your account, purchases, returns, exchanges, and other transactions, manage your account, arrange shipping, facilitate returns and exchanges, and enable you to post reviews.

  • Marketing and Advertising: To send marketing communications by email, text, or mail, and show advertisements tailored to your preferences.

  • Security and Fraud Prevention: To detect and prevent fraudulent or illegal activities. If you believe your account has been compromised, please contact us immediately at info@purralux.com.

  • Communicating with You: To provide customer support and improve our Services.

Cookies

Like many websites, we use cookies on our Site. For details on cookies used in connection with Shopify, please visit Shopify’s cookie policy. Cookies help us operate and enhance our Site and Services, remember your preferences, and perform analytics. You can disable cookies through your browser settings, though this may affect site functionality.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

  • Vendors and third parties who perform services on our behalf (e.g., IT, payment, analytics, fulfillment, shipping).

  • Business and marketing partners, including Shopify.

  • When you consent or direct us to share information.

  • Affiliates within our corporate group.

  • In connection with business transactions or to comply with legal obligations.

User-Generated Content

You may submit public reviews or comments. Such information is public and may be accessed by others. Purralux cannot control how others use the information you share publicly.

Third-Party Websites and Links

Our Site may include links to websites operated by third parties. We are not responsible for their privacy or security practices. Please review their own policies before sharing personal information.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under 16 years old. If you believe a child has provided us with personal data, contact us at info@purralux.com.

Security and Retention of Your Information

We use reasonable measures to protect your personal data, but no system is completely secure. The duration of data retention depends on our legal and operational needs.

Your Rights and Choices

Depending on your location, you may have rights to access, correct, delete, or restrict your personal information. You may also withdraw consent or opt out of marketing communications.
To exercise your rights, contact info@purralux.com.
We may require verification of your identity before processing your request.

Complaints

If you have complaints about how we handle your data, please contact us at info@purralux.com. If unsatisfied, you may contact your local data protection authority.

International Users

Your information may be processed outside your home country. For transfers from Europe, we rely on recognized mechanisms such as the European Commission’s Standard Contractual Clauses.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please contact us at:

📧 info@purralux.com